Episode #39: Bulletproofing Your Business with Kyndra Holley, Part 1

DRIVEN: A podcast for modern entrepreneurs. Bulletproofing Your Business with Kyndra Holley, Part 1

In today’s episode, Diane discusses bulletproofing your business with special guest Kyndra Holley, founder of Peace Love and Low Carb, international bestselling author, and entrepreneur. This is part one of a two- part series.


Kyndra Holley: We’re willing to say; I don’t know all the answers, and being open to learning from someone who does without ego or without feeling like the scales are imbalanced because someone has a skillset or knowledge that you don’t have. Just accepting that with humility and grace, being like; I need help. Or I could learn from you. Being open to taking on a mentor. And then just operating yourself from a place of humility in terms of how you treat others.

Welcome to Driven; a show about business, life, and wellness from two confident, curious women who are pulling back the curtain on what it’s like being an entrepreneur. Each week, join hosts Diane Sanfilippo and Cassy Joy Garcia talk about being your best, showing up for your dreams, and kicking self-doubt to the curb.

Diane is a business whisperer, best-selling author, and plant-hobbyist based in San Francisco. Cassy Joy is the founder of www.FedandFit.com, best-selling author, and casserole enthusiast. She calls San Antonio, Texas, home.

Diane Sanfilippo: In today’s episode, I’m here with special guest Kyndra Holley, founder of Peace, Love, and Low-Carb, international best-selling author and entrepreneur, and we’re going to talk about bullet-proofing your business.

Topics:

  1. What’s on my plate [1:17]
  2. Shop Talk: Bullet-proofing your business [7:22]
  3. Willingness to be a beginner again [21:35]
  4. Practical applications [24:28]

1.  What’s on my plate [1:17]

Diane Sanfilippo: What’s on My Plate. In this segment, we talk about what’s happening in our businesses, and in our lives for the week. And I figured I would introduce you guys to Kyndra, who is a friend of mine and also a colleague, and just let her say hi and tell y’all what’s on her plate this week before I tell you what’s on my plate. So, what’s up, Kyndra?

Kyndra Holley: You know, these times are not normal so what’s on my plate now is probably quite different than what was on my plate even 6 weeks ago. But lately I’ve just been keeping myself busy with both work and trying to find some me time. It’s really kind of gone over the deep end with my crazy plant lady ways, and just trying to find a good balance of everybody being home in the house and trying to work, and then also trying to navigate this trauma that we’re all in and come out of it relatively sane is my goal.

I’ve been doing a lot of cooking for pleasure, outside of cooking for work. And really just tending to my plants. Lots of playing with the dogs. Lots of distraction, basically.

Diane Sanfilippo: I like it. Kyndra is sort of plant goals for me, because she has a lot of different kinds of plants. But I feel like you have a lot more nice sunlight in your house; and I’m just like, can I find a crack of sun that comes in somewhere into my house? Anywhere to try to get it to a plant. You’re really good about rotating your plants and tending to their needs of more light. And I’m just like; listen. You’ve got this spot until you’re half dead, and maybe I’ll move you {laughs} somewhere else.

Kyndra Holley: You know, my plant obsession is actually pretty fitting for the topic of today’s recording, too. Because, I mean, when I get into something, I go hard. I go all the way. I don’t half ass anything. I do everything with my whole ass. {laughs}

Diane Sanfilippo: Same.

Kyndra Holley: So this plant hobby is nothing different. If you’re going to go; go big. Go all in.

Diane Sanfilippo: Alright, well that next step will be to monetize it, and we’ll see what happens with that. I’m sure we can all stay tuned. So Kyndra is in the Seattle area. I’m from San Francisco, for those of you who might be new to the show. And over here, it’s been really interesting. The weather is super nice. It’s kind of my favorite weather. It’s in the 6os, maybe we get up to 70. Usually not. For those of you who follow me on Instagram, you see my little time and temperature stamp, it’s always 50-something, and that’s pretty standard with the wind. But it’s a really comfortable temperature. It’s sunny; I’m looking out my window right now. Blue skies. It’s really nice to be able to go for more walks in the morning and evening, and just kind of enjoy that time.

Same for me; I’m trying to kind of keep some sense of normalcy, and also a little bit more, I don’t know, just get some time for myself and use this time to slow down in some ways. I mean, that’s a really hard thing, I think for both of us we talk about that a lot. We’re just really driven entrepreneurs.

But I feel like I’m going to have a little bit of emotional and work-related whiplash with this whole thing. I’m fine right now, sort of. I say it with finger quotes; I feel kind of fine. But I feel like I’m going to have the experience of the grief that some might be having now; I think I might have it later. And that might be part of my normal denial; everything is fine. I manage crisis mode pretty well, and that’s just my normal. Crisis mode is kind of my magic zone. When things are all going well is not when I usually show up for people. When someone needs to have surgery or whatever it is; I’m like, ok. I can come hang out and I’ll come sit with you for three days. But if someone is like; life is great! I’m like, ok. Talk to you later. {laughs} I feel like that’s kind of the mode.

So it’s really interesting. I’m just like; I’m curious to see how this all unfolds. But in the meantime, it has been oddly business as usual for me because of the types of businesses that I’m running with Balanced Bites. I’ve talked about this on the show in the past few weeks. We’ve had some of our busiest weeks and months ever. And it’s a huge blessing. Being in the consumer product good or the food business at all is really challenging. The margins on food are not that high, because it costs a lot of money to get real food. Adding the packaging, and any other kind of work and all of that.

So you really have to sell a lot to do anything when you’re building a business. And it’s so different from so many of the other businesses I’ve had in the past. And it’s been this weird blessing to have a business that is surviving and thriving during this really tough time for a lot of folks. But as I’ve said on the show, before, it did something awesome where it kind of finally shined a light; shone a light? {laughs} Put a spotlight on how I could find a way to give back. So I’m really curious to see how I’ll be able to handle that going forward, creating a more formalized and consistent way of doing that with the businesses as they continue to grow and make sure I’m sustaining them in a way that they can grow and pay everybody that we need to pay on the team and all of that.

But that’s been kind of the big; I don’t know, extra silver lining that’s come out of it for me. So I’m really happy about that. But nothing super new to update you guys on from last week, in terms of what’s happening with meals or spices or any of that. We do have some new meals in development right now that will take many weeks. But that’s really exciting. We have five new ones that I put into development over the last couple of weeks. I should be getting some samples on those pretty soon.

Our new spice blends; I’ve talked about those for a couple of weeks now. I think it’s still another week or so out from when this episode airs. But it is really exciting, because I haven’t released new blends in quite a while, so that’s fun. It will be three new blends. And then I have some other stuff that I’m working on, hopefully for the holidays, maybe for the fall. So you’ll hear about that on the show later when it becomes more relevant.

2.  Shop Talk: Bullet-proofing your business [7:22]

Diane Sanfilippo: Shop Talk. In this segment, we talk about topics that are on both our minds and yours, and we’ll cover all sides of the issue, and hopefully land somewhere concise, actionable, and helpful. I always kind of laugh at the word concise, because concise is never a word that I would use to describe myself. Quite the opposite. I’m usually quite verbose. {laughs} But isn’t that what makes for a good podcast? I think so.

Anyway. We’re going to talk about bullet-proofing your business. Kyndra and I have been talking about this over the last several weeks, months; even, I think we talked about it probably last year. Just the idea of kind of diversifying what you’re doing, being able to pivot. I feel like there’s been this wave of a mood amongst not just the conversation you and I have been having. But I’ve had this conversation with a lot of colleagues and peers of people just feeling this sense of unsettled energy of; I don’t know what’s next. I think part of it is because a lot of us have done a certain type of work for maybe a decade or so. And then there just erupts this vibe of; is this what I still want to do? Where do I want to take things? And then, later on top of that, this whole Corona virus thing. Where now people have been forced to make some new decisions, whether it’s what they want to do, how they’re going to earn money, etc.

So, we just decided; let’s talk about this from the perspective of; how do you bulletproof your business in the sense of protecting; mostly protecting your income, but just your whole livelihood of the work that you’ll do and the money that you’ll earn. So what does it mean to you to bulletproof your business?

Kyndra Holley: I mean, I think the biggest thing is just making it so that the house of cards doesn’t fall when one thing happens. Building a solid foundation before you try to build walls. And always continuing to work on that foundation. But the biggest thing is just being able to withstand crisis, like we’re in now. And just not having one thing take you down. Like, building layer after layer after layer of support in the event that things don’t go your way. And kind of preparing for the unexpected in the best way that you can.

Diane Sanfilippo: So why don’t you give people a little bit of background. What a lot of folks might know you as in terms of one of the largest presences that you have out there in the world would be as a blogger. You’re one of the most successful keto blogger, if not the most successful keto blogger, in terms of traffic, in terms of prolific books, bestselling books, huge Instagram following, all of that. So people might see just that and not know what are all these other pieces of your business. But why don’t you talk a little bit about building that business, and having that large focus. But also some of the other channels or avenues that you’ve consistently layered in to make yourself a little bit more bulletproof.

Kyndra Holley: You know, I think it started really early on. From the time that this was just a hobby. First and foremost, even when I have a hobby; kind of like I was talking about plants. I treat it like it’s a job. I treat it like it’s a career path. And that really suited me well in the beginning. And the other piece of that, going into it, is just always working from a place of having an abundance mindset versus a scarcity mindset. I’ll do the work, the results will be there. Kind of like, if you build it they will come mentality.

So for me, when I started blogging, I didn’t know really where it would go. I always knew that I wanted to kind of forge my own path, own my own business. But I’ve always had a very broad scope of interests. And I’ve had a unique ability to share {laughs} and monetize pretty much everything that has come my way. So I never stuck to a mold. That was a big thing when it came to diversifying or branching out. Or building something that was sustainable and bulletproof, in that I diversified early on.

So I might have been blogging, but then I instantly took on brand partnerships. Affiliate opportunities. Joined network marketing, because that’s a model I really believe in. Wrote books. If I were to go back in my history of all the things that I’ve done, I was born an entrepreneur. I did storage auctioning before it was even a TV show. That’s one kooky thing that not a lot of people know about us. I was an eBay power seller. Just, things like that.

The biggest thing is always diversifying and trying new things and figuring out what you’re passionate about, and then monetizing those passions. So I didn’t limit myself. I never boxed myself in and just said; I’m a blogger, this isn’t a good fit for a blogger. It was; I’m whatever I want to be. I’m a million different things. I’m a million different businesses if I want to have them.

Diane Sanfilippo: One thing I heard you say was; treat it like a business. And I think there is obviously going to be a line for some people between things they want to turn into a business and things they don’t, and that’s totally fine. I am not turning my plant hobby into a business personally, because I’m not good at it. Like, I’m not good at it. It’s not going to happen. {laughs} I will keep that as a hobby, and that’s fine. You might end up with some kind of plant business. And that’s also fine, and that’s awesome.

But what I think people need to understand is; I see this a lot. Tell me if you see it, too, especially in a business like network marketing, for example, where somebody might sign up to dabble, and they don’t really know what they’re going to do. But if they came in with a mindset of; what if I treated this like a business? And those types of businesses are actually really easy to treat that way. Because they’re kind of out of the box; it’s turnkey. You have resources created. You have systems that are there for you. You don’t have to build it from scratch. If people would treat it that way from the beginning and actually give it effort, and give it the mindset of; yes, this is something I can build. I can take it seriously. I can dedicate time to it. That time and consistency is going to pay off. But only if you do treat it like a business.

And I think that that’s something that comes naturally to you. And maybe some people are like; I don’t know. And they’re afraid. And they’re like; I don’t know if I can do it. And they have that kind of fear.

Kyndra Holley: And the time and consistency, that’s a huge part of it. So, when I say I take something even if it’s a hobby and treat it like a career; that’s what I’m talking about. Is that time and consistency. Whether I’ll ever monetize it; I want to do it, and I want to do it well if I’m interested in it. And I’m always learning, and I’m always researching.

And that’s another layer to bulletproofing; always staying ahead of the curve. Following trends. Always be learning. I think of everything that I do, and taking it to the next level as required learning. Just like nurses, doctors, engineers, lawyers. They all need CEUs. They all need continuing education credits, or units. I consider my own business that way in terms of never having excuses, never saying; no one taught me that. Or I didn’t know that. Or I didn’t go to school for that.

I didn’t graduate high school, and I didn’t get a college degree. I’m living proof that if you want it, and you take away all your excuses, you can do it. But you always have to be learning, and you have to be open to those new experiences. It’s kind of cliché now to say the magic happens outside of your comfort zone, but it really does. You have to get uncomfortable to find any level of success. And I think anybody who has ever found success will tell you; they were uncomfortable more than they were comfortable throughout the whole time they were building, maintaining, growing, sustaining a business.

Diane Sanfilippo: Mm-hmm. I like listening to my friends talk, and being like; I heard this nugget that you said. So, one thing you said was this idea of CEUs. Of course, my husband is a chiropractor. He has to do that for his chiropractic practice. He has to stay current. He has to constantly be learning. And all of that. And that is such a great analogy. Because as entrepreneurs; as business people, we have to stay agile. We have to keep learning.

Just the other day {laughs} I said it to you and I’ve said it to someone else. I’m like; I don’t know how to do the TikTok. But I hear other people in myself when I say I don’t know how to do it. And I don’t look at someone else like; oh yeah, it’s easier for someone else. Or they can do things that I can’t do. I keep just giving up and not really digging in and trying and spending the time and not investing the time in it. Because obviously, right now, I’ve decided it’s not the most important thing for me. But, to your point as well; building skills, I think that’s one of the things.

Listen, we did not have these notes ahead of time. But I think treating something like a business, building skills and building your skillset, I think that’s a really big part of what makes a person and entrepreneur and therefore then your business more bulletproof. Because the way I see it; when you become so valuable as a person, whether you’re working on a team or you’re an entrepreneur and owning a business, the more skills you have and you can acquire and learn and just get better at things. I mean, listen. I was doing my nails and someone was like; hey, you know, if this whole business doesn’t work out for you, you could go do nails. And I was like; you know what? Every skill that kind of builds, right? You’re like; well, I could turn that into a business if I need to. Right?

So, I think those are lessons that people need to hear. When you bump up against something, you don’t know how to do it; why don’t you figure it out and learn it? Because that’s how you become more bulletproof. And, I think, more confident. At the end of the day, learning new things, going through the process of learning, and being new at something, and that growth mindset over and over again, is what I find really builds confidence.

Kyndra Holley: And the other thing that I think all entrepreneurs have in common is that they’re just very resourceful. If I were to use one word for myself, it would be resourceful. So I don’t have a lot of fear around, like I said, the house of cards crumbling. Because I built it, right? I built this foundation. But also, I’m resourceful. I will land on my feet. I will always be ok. Because it’s those little things. Something as simple as; yeah, if I ever needed to, I could go do nails. Or like me; I worked in restaurants for 15 years. I would not love to do it, but I could go back to work in restaurants. So it’s just that attitude of; I’ll be ok. And kind of going back to the abundance mindset piece, and I’ll figure it out. I’ll just do it.

But then going back to that; I want to say one more thing about always learning and always growing. Another reason that is so important; that has been such a critical thing for me, is that once you get going, it is a lot easier to maintain momentum than it is to try and build it all over again if you let your foot off the gas, and if you fall behind the curve and the trends in whatever area of business you’re in. Rebuilding momentum is way harder than just working to maintain it. And the education piece really plays a large part in that.

Diane Sanfilippo: Here, here. I can say that for sure. Because I did not maintain blogging. That’s the thing that; I just didn’t blog. And it’s fine. I built my business in different ways. I can’t say I have regrets because, whatever, my path was my path. But now in hindsight, to your point, a lot of the things I’m doing to kind of reestablish my blog. It will be a different angle, because it won’t be a very traditional blog. It’s a company blog at this point. We’re not going to generate ad revenue or any of that. But we are looking to generate traffic to bring it to our site to talk to people about what we do with Balanced Bites. Whether it’s meals, or spices, or just educating and sharing recipes and all of that.

But I will say in hindsight; if I had kept up on things, like SEO and just one post a week even with a consistency, that would have been a much better thing than kind of digging back in. The only content I had going to the blog every week for a long time was just one podcast episode. The show notes. So it was something. and I can’t really fault myself; I did a podcast for 8 years. That’s a really long time. But I do look back and say; wow. If I had been more consistent with the blog, I would have been really glad to have that now. And now we’re kind of rebuilding, and it is a lot harder to kind of dig back in and reestablish and figure things out and learn all the things that we missed in the last 5-6 years. So that’s huge.

So, recapping a few things that we’ve kind of talked about. Mindset is huge. And I think having a growth mindset is a big part of it. I also think having; I don’t want this to sound weird, but just taking things seriously. You know? Treating things like a business and not being afraid or flippant about things. I think a lot of people who start entrepreneurial endeavors, they’re just very casual with it.

And frankly, I tend to say to people; you might not be an entrepreneur. I do think that we’re born this way. We can’t help but monetize things that we’re passionate about, and if that just doesn’t come naturally to you, it will be more effort. Whereas, I don’t think it’s the same kind of effort for us. I think we just can’t help it. But other people, they butt up against that a lot more. They feel a lot more resistant to it. I don’t think it’s something that can’t be learned somewhat. I think people surprise themselves all the time when they do kind of evolve into that role. But I do think some people are born with it more than others.

I think building skills is huge. And like you said, being resourceful. And I’m with you. I just want to clarify; I don’t think I  could go out and do nails tomorrow and have anywhere near the skills like someone like the artist who I generally have appointments with; I’m not saying, I’ve done 5 manicures in the last two months and now I’ll hang a shingle and open the salon. You know what I mean? I’m not saying that. But it’s more the mindset of; ok, here’s something I could do. Right? If I needed to.

3. Willingness to be a beginner again [21:35]

Diane Sanfilippo: So one other thing I want to bring in is this idea of humility. Because I think a lot of people who get to a certain age; whether it’s 30, 40, 50, beyond, I think that when faced with a challenge and faced with a problem, or something they don’t know how to do; it’s really hard to say, either I don’t know how to do that. I need help. Or, I think some people are not willing to be a beginner again, or not willing to dig in and do either the dirty work or something; they feel like it’s beneath them. Right? And I think that’s something that’s super important, too. When you’re looking at a way to maintain a business that’s more bulletproof. What do you think about that?

Kyndra Holley: I agree with that. Because even if I go back to my restaurant days, and all the days I spent in restaurant management and HR; yes, I managed a large crew of people, but at the same time I always kind of operated under the, I’m not going to ask them to do something that I wouldn’t do. I’m not going to point at you and be like; go take that garbage out, when I wouldn’t take the garbage out. And just getting down in the trenches and being willing to do that. Or willing to say, I don’t know all the answers, and being open to learning from someone who does without ego or without feeling like the scales are unbalanced because someone has a skillset or knowledge that you don’t have, just accepting that with humility and grace and being like; I need help. Or, I could learn from you.

Being open to taking on a mentor. And then, yeah. Just operating for yourself from a place of humility in terms of how you treat others, but also in terms of not limiting yourself in what you can learn if you’re open to the idea that you don’t know everything and that you can benefit from others.

Diane Sanfilippo: Totally. I think, too, some people who maybe have started a business in the last couple of years, for example; it’s hard for them not necessarily for themselves to be a beginner and not know things, but they’re so concerned about how other people see things. Or maybe they were a career attorney for 10, 15, 20 years. And then they decide they want to be home with their kids more, and they want to have a Beautycounter business, or whatever its’ going to be. And it’s like this pressure from outside to be doing the thing that you grew up doing, or that you studied, or whatever. And this idea of pivoting and being able to grow something. I think that starts to hold people back, too.

For me, a piece of the humility, or a piece of; I guess it’s a combination of competence and humility. I’m just going to know that I’ve got this, and you all can sit back and wait and we’ll talk about it again in five to ten years when I’ve done this thing that I said I was going to do. {laughs} And you all were doubting me. I don’t know. Maybe that’s another tangent. But it’s definitely a piece I think about.

4. Practical applications [24:28]

Diane Sanfilippo: So we talk about what it means to be bulletproofing your business. We talked a lot about the mindset. What do you think about some practical ways that people can approach pivoting, or; obviously in the moment now they might need to pivot. And we’re seeing a lot of that. We’re seeing different businesses who are really being creative. But what are some things that you’ve seen; what are some ideas that you have for different types of businesses, where it’s either a pivot. Or maybe it’s just; hey, maybe build this into your business so that if you need to lean on it, it’s there for you?

Kyndra Holley: I mean, before going into some specific tactics, I’d like to share some things that I think you should be doing. Whether you are 10 years into owning your own business, or whether tomorrow you want to start your own business. Some things that you can do early on that will help you pivot later when it’s necessary.

The first one I would say is; don’t ever stop doing the thing that made you successful in the first place. You’re going to grow, you’re going to stretch, you’re going to have successes, and you’re probably going to have more failures than you have successes. But don’t forget what launched me.

So as you diversify, and as you open all these new doors like I’ve talked about; not being closed off to anything, don’t forget that anchor. I think a lot of people, they want to grow too fast, or they have too many ideas, and they abandon the thing that made them successful. I keep saying house of cards, but then the house of cards collapses. So don’t forget the thing that made you successful in the first place.

The second part of that would be; don’t get too comfortable or complacent. Just because you can coast a little bit doesn’t mean that you should. But if you’re at a spot that you’ve started generating a decent revenue. You’re starting to feel comfortable. A lot of your revenue becomes passive, and it’s just kind of coming in, and it starts to feel like you can let your foot off the gas a little bit. I’m not saying don’t enjoy the benefits of all your hard work. I’m just saying; don’t get lazy, or too comfortable, or complacent. Because you could wake up one day and you can realize; oh. There went all that moment that we were just talking about.

And then the third thing I would say with that is; you just have to be flexible and adaptable. Not just in a crisis, but always. Because you can’t plan for the unexpected. But you have to always be open to course correcting as needed when things happen. So, this pandemic is a prime example of that. And I am loving watching the businesses that are adapting and thriving under models that they would have never taken on if they weren’t forced to.

And you and I have spoken about this; but I am so intrigued to see how much of this is going to be permanent. How much of the positive is going to be permanent from what these businesses and these employers have learned?

And the other part of that is just making sure that, as you are course correcting, and you’re changing, make sure that you give new ideas, and concepts, and processes their day in court. I watch people constantly throwing things at the wall to see what will stick, without properly testing and measuring if they’re even efficient or if they’re working. And then five minutes later they’re like; nope, didn’t work. Nope, didn’t work. I mean; things take time. So you really have to pay attention to if something is working. It might not work right away, but it doesn’t mean that it’s a bad idea. It just means maybe it needs some refining, or tweaking.

And then the last piece of that would be; I watch people fix things that aren’t broken all of the time. Just because you see someone else doing something doesn’t mean you have to do it in your business. Leave it alone. You don’t have to tinker.

Diane Sanfilippo: Like what? I want to know!

Kyndra Holley: {laughs}

Diane Sanfilippo: What are some examples?

Kyndra Holley: I see it a lot in blogging. Whether it’s SEO tactics, whether it’s keywords, whether it’s a lot of keeping up with the Jones’. But just specific to blogging; I’ve been blogging for a decade, and when I started, there were no resources. There was nothing that told you how to blog. All of us are the ones who built those resources. Right?

When I quit my job, going back to what you were just saying; they all looked at me like, “Bye, crazy!” They were talking about me behind my back. I was leaving restaurant management and HR job. I was the front of the house manager and in HR I did all the payroll. And I was leaving it for a non-monetized blog. I hadn’t made any money yet. So that whole thing of; ok, we’ll see you back. And now I constantly hear from them like; tell me your secrets, type of thing.

But just as it pertains to blogging, people will just; they see someone else doing something and they think they have to do it. And then it’s not to the benefit of their business. It’s kind of like; eyes on your own business type of thing. But really gauging; what’s working, what’s not working and not doing things to keep up with the Jones’.

So like I said, it gets kind of tricky, because in one area I’m saying; be flexible, be adaptable.

Diane Sanfilippo: Right.

Kyndra Holley: And on the other side, I’m saying; but don’t change thing that don’t need to be changed. So it’s a fine line, but they’re both important things.

Diane Sanfilippo: I think that’s where knowing yourself really comes in. Because I think it’s a combination of knowing what really does excite you. If you see something new that’s like; wow, people are doing this. And I would really like to be doing that, and that’s going to motivate me to do it. Right? Then, by all means.

One of my friends, Robyn Youkilis, I don’t know where she’s going with the roadmap of her business. She’s somebody that definitely had said; things are changing, and she wasn’t 100% sure where she wanted to take things and how she wanted to evolve her business. But recently, over the course of this whole pandemic, she and I had chatted before she launched it. And she started doing live meditations; I think it’s three days a week. And then more recently collaborating with other people for these live videos. And she’s just so great live. She has such a wonderful, grounding energy. She had done a few different meditations through Instagram live before, and it was like; throw the noodle against the wall, see if it sticks kind of thing. right?

And sure there are other people who do that out there. So it wasn’t like she did it just because other people were doing it. But it’s something that spoke to her that she had been dabbling in. And then it was seeing this window of; well, a lot more people are home, and could really use some grounding. And from my perspective; I don’t know what her plans are. But from my perspective, it was just a magic moment of; ok, this called her to formalize it. To say; ok, I’m going to show up and do it three days a week, at this time. And be really consistent with it, to the point that we’re making. And it also pulls on some of her strengths. One of her strengths is just being a presence for people, and talking them through those moments. It’s not always the same; sometimes it’s a little sillier, because her daughter might come in, or whatever is going to happen.

But just being that presence for people, and recognizing that that’s a pivot she could make; I felt like that was such a wonderful moment for her. But you know; if you were a little insecure about it, you could have this vibe of like; oh, am I just doing this because other people do it? But when you’re consistent and you see; no, actually I love doing this. My audience responds to it. My followers and readers respond to it. Cool, now let’s see what path and what doors it opens for her down the road.

And I think that’s such a wonderful thing about the idea of the pivot. Like you said; see what’s going to remain after. And I think that’s a really cool thing to watch that unfold, too.

Kyndra Holley: I think a good way to gauge that, kind of like you’re saying; am I keeping up with the Jones’, or is it something I really want? It’s just like measuring it on a joy and passion scale. Do you love it? Yeah, then it’s great for you. It’s pretty easy. But if you feel like you’re walking through quicksand, you’re not going to be successful at anything you hate, period. But if you’re doing it because it brings you joy, and you feel passionate about it.

Diane Sanfilippo: Totally.

Kyndra Holley: One of the biggest things I’ve seen in terms of watching people pivot during this time; and I hope that these are some of the lessons that stay with people. Is finding creative and new and innovative ways to reach your target audience and really figuring out what they want. I think there’s a lot of patterns and trends that are emerging from this. I know you and I have talked about this, about; ok, what are the things that no matter what, people will spend money on. Or what are the things that people want for connection during times like this.

So building creative ways around how to reach people and how to be of service in a way that doesn’t take away from you is really crucial to surviving times like this, as well. You have to be able to offer something that your audience wants. Whether it’s a piece of you, whether it’s a tangible good. Just finding creative ways to reach them.

Genny: That’s it for Driven this week. If you liked this episode, be sure to subscribe in Apple podcast, on Stitcher, Spotify, or wherever you listen to podcasts. Follow us on Instagram @TheDrivenPodcast, and today’s guest, Kyndra Holley @PeaceLoveandLowCarb. You can find Kyndra’s work on her website PeaceLoveandLowCarb.com.

Tune in next week for part two of this episode, bulletproofing your business. We’ll see you next week.

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